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The DECLARED standard

Clarity is not a claim.
It's a practice.

We organize product information so it can be read, checked, and understood without relying on marketing shorthand.

01

State the dose

We show the amount per serving and the serving size together, where they can be evaluated.

02

Name every ingredient

The complete ingredient list belongs in the product story—not behind it.

03

Follow the record

A sourcing, testing, formulation, or raw-material claim only appears when the current product record supports it.

04

Update when facts change

Product records are living documents. The current catalog and applicable batch documents control.

Our guardrail

If the current record does not support it, we do not present it as fact.

That includes branded-ingredient, buffering, purity, blanket testing, sourcing, and certification claims. Product-specific documentation—not implication—sets the boundary.